Paula Durán is a visionary entrepreneur passionate about leveraging the power of culture, community, healing, wellness, and social impact to create a better world. With over 12 years of experience in marketing and business, she has collaborated with brands, creatives, and community leaders to build impactful projects across the US. Paula specializes in developing multicultural, social, and community-impact business strategies, marketing, and experiential models that connect brands, creatives, and entrepreneurs with diverse audiences and communities in authentic ways.
As the founder and CEO of EMPRESS, a community-building agency, Paula is dedicated to serving individuals and organizations to make a positive difference in the world. Her mission is to create meaningful impact and support building stronger communities, leveraging the power of culture to bring people together and drive positive change.
Originally from Colombia, Paula has called Los Angeles home for over 15 years. As an immigrant, she has immersed herself in diverse subcultures, movements, creatives, and spaces, gaining a deep understanding of the communities around her. Her life's mission is to continually develop self-awareness and inner growth, which she believes allows her to better serve the world around her.
In her free time, Paula loves exploring the world and learning about different cultures. She is passionate about wellness and healing and continually seeks ways to improve her well-being and that of others. Paula is a certified transformational coach and functional nutritional practitioner and is currently studying herbalism and somatic healing. She is particularly passionate about women’s health and ancestral healing practices.
Paula understands the importance of community support and credits her success to the encouragement and guidance of the many communities she belongs to. Without them, she wouldn't be where she is today. Paula's preferred pronouns are she/her/hers.