WE ARE A community
building agency.

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Empress is on a mission to ignite a cultural revolution where joy, connection, intentionality, and community-building are our top priorities. 

We're breaking down barriers, challenging the status quo, and paving the way for a future that's defined by unity, creativity, and collaboration. 

So come on in, and join us on this exciting journey! Let’s create a better world through the power of culture.


Paula Durán



Paula Durán is a visionary entrepreneur passionate about leveraging the power of culture, community, healing, wellness, and social impact to create a better world. With over 12 years of experience in marketing and business, she has collaborated with brands, creatives, and community leaders to build impactful projects across the US. Paula specializes in developing multicultural, social, and community-impact business strategies, marketing, and experiential models that connect brands, creatives, and entrepreneurs with diverse audiences and communities in authentic ways.

As the founder and CEO of EMPRESS, a community-building agency, Paula is dedicated to serving individuals and organizations to make a positive difference in the world. Her mission is to create meaningful impact and support building stronger communities, leveraging the power of culture to bring people together and drive positive change.

Originally from Colombia, Paula has called Los Angeles home for over 15 years. As an immigrant, she has immersed herself in diverse subcultures, movements, creatives, and spaces, gaining a deep understanding of the communities around her. Her life's mission is to continually develop self-awareness and inner growth, which she believes allows her to better serve the world around her.

In her free time, Paula loves exploring the world and learning about different cultures. She is passionate about wellness and healing and continually seeks ways to improve her well-being and that of others. Paula is a certified transformational coach and functional nutritional practitioner and is currently studying herbalism and somatic healing. She is particularly passionate about women’s health and ancestral healing practices.

Paula understands the importance of community support and credits her success to the encouragement and guidance of the many communities she belongs to. Without them, she wouldn't be where she is today. Paula's preferred pronouns are she/her/hers.


At Empress, we specialize in a comprehensive approach to community building that incorporates strategy, campaign management, content creation, and experiences. With our proven methods, we strive to take action, inspire movements, and achieve tangible results, all while prioritizing intentionality and joy. By establishing clarity, purpose, and vision from the beginning, we remain grounded and can identify the most effective ways to support your goals and make a lasting impact on your community.

Our team is dedicated to creating experiences and content that bring joy and inspiration to your community members, encouraging them to take action and join movements that align with your vision. Through intentional strategy, campaign management, and content creation, we help you achieve your goals while fostering a sense of joy and connectedness within your community.

Impact Approach


We prioritize self-awareness and personal growth to help you define the root of your efforts. By anchoring yourself in your purpose, you’ll have the confidence and clarity you need to evolve your project and make it flourish.


By supporting you in defining what drives you to take continued steps toward building a better future for your community and the world. Our approach empowers you to tap into your inner drive and pursue your goals with passion and purpose.


We understand that resilience is key to continued innovation, change, and growth. That’s why we’re committed to nurturing your efforts and collaborating with you every step of the way to help you fulfill your mission and make a lasting impact on the world.

Who do we work with?

At EMPRESS, we love collaborating with everyone from brands, corporations, and small businesses, to hospitality teams, HR teams, artists, non-profits, and creatives! We're all about co-creating and building vibrant communities, celebrating culture, and challenging the status quo to drive sustainable change.

Whether it's building a solid company culture that is inclusive from the inside out or consciously connecting with the community you wish to support, we're here to help you take your community efforts to the next level. When we work together, we can create something truly meaningful.

So let's go! Let’s get started!

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Let’s work together!



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We practice what we preach by choosing projects & co-collaborators that align with our core values and vision – no exceptions.


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Our best work comes from approaching projects with an open mind that leads to expansive thinking and innovative solutions.


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We are dreamers at heart and doers by nature. The only way to see a dream come to fruition is by taking intentional & consistent action.


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Holding a vision is critical to creating what has never been seen before and envisioning other possibilities and new ways.


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We strive to create a more equitable and just society by celebrating diverse perspectives and experiences through the amplification of underrepresented voices.


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This principle energy is our driving force because an expansive heart means humanizing our diverse experiences and generates endless possibilities.


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Our network of influential creatives and impact entrepreneurs is a symbiotic relationship of trust, creativity, and reciprocity where we can all win. This is bigger than us!


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One thing is certain - we are in a constant state of change. Leaning into this knowledge on an individual level ripples into transformation in the outside world.

work we’ve Done for awesome people